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The Best American Essays 2016 (The Best American Series ®)

A true essay is “something hazarded, not definitive, not authoritative; something ventured on the basis of the author’s personal experience and subjectivity,” writes guest editor Jonathan Franzen in his introduction. However, his main criterion for selecting The Best American Essays 2016 was, in a word, risk. Whether the risks involved championing an unpopular opinion, the possibility of ruining a professional career, or irrevocably offending family, for Franzen, “the writer has to be like the firefighter, whose job, while everyone else is fleeing the flames, is to run straight into them.”

JONATHAN FRANZEN, guest editor, is the author of five novels, most recently Purity, and five works of nonfiction and translation, including Farther Away and The Kraus Project. He is a member of the American Academy of Arts and Letters, the German Akademie der Künste, and the French Ordre des Arts et des Lettres.
ROBERT ATWAN, the series editor of The Best American Essays since its inception in 1986, has published on a wide variety of subjects, from American advertising and early photography to ancient divination and Shakespeare. His criticism, essays, humor, poetry, and fiction have appeared in numerous periodicals nationwide.

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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you’ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That’s true whether you’re writing a listicle or the words on a Slideshare deck or the words you’re reading right here, right now…

And so being able to communicate well in writing isn’t just nice; it’s necessity. And it’s also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It’s designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you’re a big brand or you’re small and solo.

Sections include:

  • How to write better. (Or, for “adult-onset writers”: How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • “Things Marketers Write”: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

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The Content Code: Six essential strategies to ignite your content, your marketing, and your business

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build “shareability” into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

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Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)

“Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won’t read very many words on your website — and what to do about it.”

– Jakob Nielsen, Principal, Nielsen Norman Group

“There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.”

–Lou Rosenfeld, co-author, Information Architecture for the World Wide Web

On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web.

This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.

Learn how to create usable and useful content for the web from the master – Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.

This practical, informative book will help anyone creating web content do it better.

* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.
* Written in easy-to-read style with many “befores” and “afters.”
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

* Clearly-explained guidelines with full color illustrations and examples from actual
web sites throughout the book.

* Written in easy-to-read style with many “befores” and “afters.”

* Specific guidelines for web-based press releases, legal notices, and other documents.

* Tips on making web content accessible for people with special needs.

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Handbook of Technical Writing

More than just a guide, the Handbook of Technical Writing places writing in a real-world context with quick and easy access to hundreds of technical writing topics and scores of sample documents. Its dedicated author team – with decades of combined academic and professional experience – has crafted the essential reference tool for students and professionals alike, with extensive coverage of grammar, usage, and style.
Responding to today’s economic trends, the tenth edition features expanded coverage of the job search, including advice about the appropriate use of social media in the search, as well as new professionalism tips and guidance on how to adapt to ever-evolving technologies. An integrated companion Web site works with the text to offer additional resources and models reflecting the authors’ trademark clarity.

Product Features

  • Used Book in Good Condition

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Technical Writing and Professional Communication

Developed for Technical Writing and Communication courses for juniors, seniors, and graduate students, Technical Writing and Professional Communication, 2/e, places technical writing in its context, showing students how to consider their purpose and their audience when writing reports, memos, and correspondence. Formerly titled Principles of Communication for Science and Technology, the new edition features a case running throughout seven chapters, dynamically illustrating the writing process. The revision also provides complete coverage of the new computer technologies and the new attention the intercultural concerns in today’s business world. A companion edition developed for non-native speakers of English is also available.

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Technical Writing for People Who Aren’t Technical Writers

This easy-to-understand book is for people who aren’t technical writers, but they’ve found themselves needing to write technical documentation. Learn enough about the concepts and process to successfully survive such an assignment like a pro. Whatever your skill level or the type of documentation you need to write, you’ll find help understanding the technical writing process. It’s also a great book for people who are thinking about technical writing as a career.

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Forex Trading Strategy – Plain and Easy: A Proven System to Make Money Now By Trading the News Releases

Would you like to learn a proven system to make money now?

Well, now you can! This book presents the Forex trading strategy that we use in real life with over 70% success rate.

Forex is a truly international market and it has a huge trading volume averaging over $5 trillion of trading per day! Now you can learn a great proven day trading strategy – Trading the news releases.

The Forex market is affected hugely by releases of economic news around the world. And with 8 major currencies and more than 17 derivatives there is practically always some piece of economic data scheduled for release that can be used to trade profitably.

Our strategy is not complicated. This book describes plain and easy way you can use this Forex strategy and implement instantly. Proven trading system that makes money in real life.

˃˃˃ Mastering this simple Forex strategy works with astounding results!

- The Forex trading is applicable in any country.

- The Forex strategy presented in this book can be used by beginners and experienced traders alike.

- You can make money now, right away.

˃˃˃ Anyone Can Learn The proven Forex Trading Strategy to Make Money Now. In our book we explain in detail the following topics:

  • Risk Management – The simplest and Most Effective Way to Control Risk
  • Trade Order Size
  • Trading News Releases and Which News Releases to Trade
  • Where to Find News Releases
  • Which Currency Pairs to Trade
  • When to Place Orders
  • And Much Much More…

The Forex trading strategy presented in this book is a time-tested proven system that is used to generate Forex trading signals at PlainForexTrading.com. The real-life trades, day trading orders and their illustrated results can be seen on the website.

About the Author

David Hughe is the founder, editor and chief trader at PlainForexTrading.com. His trading skills are displayed in the blog at PlainForexTrading.com

Scroll up and grab a copy today.

Read on your PC, Mac, smart phone, tablet or Kindle device

Tags: forex trading, forex trading strategies, forex strategies, forex strategy, make money now, day trading, day trading strategies, forex, trading strategies, quick profits

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    The Elements of Style (Original Edition)

    A masterpiece in the art of clear and concise writing, and an exemplar of the principles it explains.A masterpiece in the art of clear and concise writing, and an exemplar of the principles it explains.

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    The Screenwriter’s Workbook: Exercises and Step-by-Step Instructions for Creating a Successful Screenplay, Newly Revised and Updated

    At last! The classic screenwriting workbook—now completely revised and updated—from the celebrated lecturer, teacher, and bestselling author, Syd Field: “the most sought-after screenwriting teacher in the world”*

    No one knows more about screenwriting than Syd Field—and now the ultimate Hollywood insider shares his secrets and expertise, completely updating his bestselling workbook for a new generation of screenwriters. Filled with new material—including fresh insights and anecdotes from the author and analyses of films from Pulp Fiction to Brokeback Mountain—The Screenwriter’s Workbook is your very own hands-on workshop, the book that allows you to participate in the processes that have made Syd Field’s workshops invaluable to beginners and working professionals alike. Follow this workbook through
    to the finish, and you’ll end up with a complete and salable script!

    Learn how to:
    • Define the idea on which your script will be built
    • Create the model—the paradigm—that professionals use
    • Bring your characters to life
    • Write dialogue like a pro
    • Structure your screenplay for success from the crucial first pages to the final act

    Here are systematic instructions, easy-to-follow exercises, a clear explanation of screenwriting basics, and expert advice at every turn—all the moment-to-moment, line-by-line help you need to transform your initial idea into a professional screenplay that’s earmarked for success.

    The Perfect Companion Volume to Syd Field’s Revised and Updated Edition of Screenplay: The Foundations of Screenwriting

    *Hollywood Reporter

    Product Features

    • Delta

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