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3 Mistakes Business Owners Make When Writing Copy For Their Website

Believe it or not, your personality should reflect in your web copy. You should let your personality shine through so that you can gain an emotional bond with your reader. This is website copywriting 101 and is something that alot of website lack online. When writing the copy for your website, don’t sound like a big [...]

How to Write Persuasive Copy without the Hype

Learning how to write persuasive sales copy without making the reader feel like they have just been mugged is a lesson in psychology. Often times a copywriter will sit down with the sole intention of battling the readers will by hustling them into a buying decision. This can often lead to buyers remorse and a feeling [...]

How to Write Copy to Overcome Buyer Reluctance

Knowing how to write copy that will motivate people into making a purchase is a talent that involves more than just your writing skills. A copywriter needs to place themselves inside the head of the people they are addressing. In the case of producing sales copy the writing has to be able to help readers overcome [...]

Online Copy Writing Courses: How To Choose The Real Thing

Copywriting has always been in demand but now companies are pouring money into writing sales copy. There is a demand for both direct response copy writers and online sales copy writers. Without good Sales copy businesses are not going to survive. The problem is there are not enough good copywriters and the demand is huge. This [...]

3 Common Traits of a Successful Copy Writer

The traditional role of a copy writer has long been considered that of knowing how to write persuasive sales copy. With the ‘birth’ of the internet it seems a copywriter must take on additional responsibilities in order for their sales copy to be effective. The internet presents an fast pace environment filled with distractions. It is [...]

5 Effective Ways To Write Sales Copy

Writing effective sales copy is essentially the most difficult part of an internet marketer’s work yet words are the major money-makers on a web page. Can you envision looking at an internet web page and finding nothing but pictures or hearing just audio? Because of this, for those who have or perhaps are meaning to own [...]

How to Write About an Uninteresting Subject

It feels a lot better if you are going to write for a certain subject where you find it easy and interesting. Surely, you can formulate creative ideas that you can write it all down afterwards and words will constantly flow out of your mind. It can be an easy task for you to do as you understand the subject well.

But what if it has to be the opposite way? Where you are assigned to write a topic that is not so interesting in your part and even in your readers side? Thats going to be a tougher challenge since there is nothing that you can do except learn how to write it well.

Writing a not so interesting subject leaves you empty headed. You can’t find any ideas that will suit your topic and most of all, there are few or no words that will flow out in your mind. You will probably be having a bad time dealing with that situation. So what are you going to do? You can’t back up with that task. What you need is a handful tips that will help you solve your probably. Continue reading How to Write About an Uninteresting Subject


How to Find Freelance Copywriting Jobs

Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak.

Here are a few things you need to do in order to get the freelance copywriting jobs that you have been looking for.

Prepare yourself through schooling. Most people in the copywriting industry have at least a two year degree. If you can afford to do this, do it. It will benefit you for a long time down the road. Often times, getting a four year degree is beneficial to getting into the bigger companies.

Some schools offer internships which can be an outstanding way to get your foot in the door. Hopefully, they will hire you right after the internship and you’ll be set. If not, you will need to pursue other companies, but you will have this real world experience.

Place yourself in the right company environment. If you want to find jobs in copy writing, don’t settle for something in an unrelated field. Instead, look for a small start in the right career.
Work on your portfolio. Continue reading How to Find Freelance Copywriting Jobs


Shhh! The REAL “Secret” to Writing Amazing Copy

Copyright (c) 2009 James Roche

What I’m about to share with you is a secret so juicy that most copywriters don’t dare let it out to the public because it could put them out of business. It took me about four years to refine this technique and now I’m ready to spill the beans to you.

This one hidden technique alone can forever change how you write emails, sales copy, direct mail…in fact anything you need to write so you get more leads and convert those leads to sales.

I figured it out the hard way – struggling for years making lots of mistakes in my copywriting. I don’t remember the exact moment this technique revealed itself to me…but I use it all the time now. Last week I shared the secret for the first time to a good friend…

We were sitting at an elite golf club here in South Florida. She was complaining how everything in her business was taking off beautifully….except for one thing… She HATED writing copy.

For her writing copy was like walking on a wet carpet with socks on. Continue reading Shhh! The REAL “Secret” to Writing Amazing Copy


Good Writing Is Important. Here’s Why.

Whatever you have to say in print or on line, or even in a private letter, good writing helps get your point across. It can make the difference between agreement and misunderstanding, between annoying or offending the reader and having them take the action you want them to. [...]