Copyright (c) 2009 James Roche
What I’m about to share with you is a secret so juicy that most copywriters don’t dare let it out to the public because it could put them out of business. It took me about four years to refine this technique and now I’m ready to spill the beans to you.
This one hidden technique alone can forever change how you write emails, sales copy, direct mail…in fact anything you need to write so you get more leads and convert those leads to sales.
I figured it out the hard way – struggling for years making lots of mistakes in my copywriting. I don’t remember the exact moment this technique revealed itself to me…but I use it all the time now. Last week I shared the secret for the first time to a good friend…
We were sitting at an elite golf club here in South Florida. She was complaining how everything in her business was taking off beautifully….except for one thing… She HATED writing copy.
For her writing copy was like walking on a wet carpet with socks on. Continue reading Shhh! The REAL “Secret” to Writing Amazing Copy
Writing a Great Novel-The Secret Every Writer Needs to Know
There’s nothing more important to writing a successful novel than identifying the key problem of the story. This article shows how easy it is.
Every writer wants to write a great novel, but not every writer knows the secret that can make the difference between a successful novel and a failure. The secret that every writer needs to know is that every novel is a mystery. I know that might sound ridiculous at first, especially if you’re writing a romance or a science fiction novel. At their core, though, even westerns and horror stories are mysteries. Continue reading Writing a Great Novel-The Secret Every Writer Needs to Know