Whatever you have to say in print or on line, or even in a private letter, good writing helps get your point across. It can make the difference between agreement and misunderstanding, between annoying or offending the reader and having them take the action you want them to.
Even the simplest email can be important if it is misunderstood because of poor writing. In an extreme case, it could cost you your job.
A great application letter can help you stand out from the crowd even if your qualifications are not the greatest. A bad application letter might eliminate you even if you were the best candidate.
We all know that great ad copy can sell quite ordinary products, and poor copy can fail to sell a really great product.
Even a seemingly cut-and-dried writing project such as an engineering report or scientific journal article can succeed or fail due to good or bad writing. Every kind of writing needs to be well organized, as easy as possible to understand, and as clear and accurate as you can make it.
This blog is dedicated to providing all kinds of information on good writing. The more types of writing you are familiar with, the easier it is to pick an appropriate style for your writing project—whether you are writing web content, a personal letter, a software user guide, a resume, a grant proposal, or a TV commercial.
